Search Engine Optimization

Search Engine Optimization is the process of improving your website’s performance in search engine results, with the aim of delivering more high-quality customers to your web home. We’ll work with your marketing team to hone your web-strategy goals and create a plan for reaching them.

Each search engine considers specific factors of the data surrounding your website. Some of this data, such as the text on your website, is seen and some is unseen. It is through the interplay of all of this data with the rest of the internet that a search engine is able to understand the relationship of validity of your site to a user’s search. Our SEO professionals are deeply experienced with the search process of all the major search engines and are enabled to design deeply effective strategies for improving your performance.

Mechanics of our service offering

• Interview and Research: First, we’ll meet with your team to understand the goals of your web presence. Pairing this information with an understanding of your current website’s situation, we can develop an optimization strategy.
  
• Keyword Analysis: Next we’ll develop an exhaustive list of appropriate keywords in conjunction with words you highly associate with your business. These words will be the foundation of our strategy.
  
• Competitor Analysis: We’ll then compare your approach to your competitors' to better position you in relation to them.
  
• Site Edit: Your site’s underlying structure and content can then be improved using the information we’ve gathered.
  
• Submission: When we’re comfortable with your site’s appearance and content, it is ready for submission to the major search engines. We re-submit sites with frequency to ensure proper spidering, or reading of the sites by the search engines.
  
• Upkeep and Reporting: Legal Interactive will evaluate your website’s performance every week and deliver thorough reports. Once we’ve identified a trend in performance for your site, either increasing, decreasing, or steady, we can make edits to push your site in the desired direction. Our ideal outcome is to have your page consistently ranked in a desirable position.
  

• Web Site Development
• Search Engine Marketing
• Pay-Per-Click Marketing
• Email Services
• Hosting
• Content Management Systems
• Web Analytics

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