Pay-Per-Click Marketing

Pay-Per-Click advertising is a dominant form of ad delivery over the internet. Its primary benefit to the advertiser is the available option of a pay for performance cost model. Our web marketing professionals have years of practice with the major pay-per-click advertising platforms of Google, Yahoo!, and Microsoft.

The pay for performance model allows the advertiser to only pay when a potential customer expresses interest in an offering by clicking on an ad. Real-time marketplaces, hosted by each of the major providers, produce dynamic systems of competition for specific types of traffic. Prices for ad placements will vary based on the specificity of subject matter and volume of traffic.

Targeting technology used to identify which web properties, searches, and other outlets in which to place your ads is based on a syntactic recognition software able to recognize subject matter by analyzing contextual clues.

Google, Yahoo!, and Microsoft each offer different product platforms through which advertisers can create and manage pay-per-click campaigns called Google AdWords, Yahoo! Search Marketing, and Microsoft adcenter. Google controls the largest share of ad views in the market followed by Yahoo! and Microsoft respectively

Legal Interactive offers account set-up, management/optimization, and reporting service

  • Set-up: During an interview session we’ll help you identify the specific services you want to advertise as well as how to target your ideal customer. We’ll then set-up an account according to these specifications, ready to launch on one of the advertising platforms.
  • Optimization/Management: After a campaign launch we’ll monitor performance, making appropriate adjustments to keep your ad cost low and your campaign’s effectiveness high. If you have an account created somewhere else that’s not performing as desired, we can optimize its performance as well!
  • Reporting: As your campaign progresses we’ll provide you with periodic reports detailing your spending and performance trends. This information will allow you to measure the value of your advertising budget in a way news print, radio, or TV have never done.

DESIGN SHOWCASE

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Austin Lawyer Referral Service gets a fresh face

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WHAT OUR CLIENTS SAY

Since Legal Interactive only services bar associations and lawyer referral services, their expertise in our market is exceptionally focused on initiatives that affect us. They custom tailored a solution that made sense for our business model not for theirs. They've done a wonderful job for HLRS on the Creative Design and the continued Search Engine Optimization. I highly recommend them to all of my colleagues.

Janet B. Diaz, CAE
Executive Director
Houston Lawyer Referral Service